Sales representatives told the company that it was becoming difficult to look physicians in the eye when talking about the drug.

Case Studies in Marketing Management and Sales Management | Donald Hsu –

Copy code to clipboard. Lilly also advertised Prozac to consumers in what was called direct-to-consumer DTC advertising. Neither you, nor the coeditors you shared it with will be able to recover it again.

They paid for a full page add in wall street journal mamagement the trivialization of serious illness and they started responding overtly to the case study on marketing management ppt posted against prozac. Prozac was a first of a kind drug which reported true efficacy. Comments 0 Please log in to add your comment. Send the link below via email or IM. Despite boon on sales, Lilly managers worried about the consequences of excessive enthusiasm.

Medical journal reports reflected the high professional enthusiasm for the drug. They remained calm over the negative response from media and scientologists. Invited audience members will follow you as you navigate and present People invited to a presentation do not managrment a Prezi account This link expires 10 minutes after you close the presentation A maximum of 30 users can follow your presentation Learn more about this marketjng in our knowledge base article.


Send this link to let others join your presentation: InProzac faced its first competition when other companies started pouring new SSRIs on the market. They maintained public relations and corporate affairs to marjeting with the public and media.

Patients suffering from depression B2C. InPeter Kramer published the book Listening to Prozac, prompting people with only mild problems to ask for Prozac as well. Lilly added Prozac promotion by running DTC ads in both print and broadcast media. Check out this article to learn more or case study on marketing management ppt your system administrator.

See more popular or the latest prezis. Cancel Reply 0 characters used from the allowed. After numerous tests and trials the product finally launched in January Add a personal note: Send the link below via email or IM Copy. Generic drug makers, GSK etc.

Prozac is mainly used for the treatment of major depressionobsessive-compulsive caesand panic disorder. Delete comment or cancel. Send link to edit together this prezi using Prezi Meeting learn more: Do you really want to delete this prezi?

Case Study For Strategic Marketing Management Ppt Template

It was a need based marketing The sales persons were kept well aware about what to reveal and what not to the customers Specific targeting The direct to customer marketing helped boost sales They bolstered the product mar,eting the ability to insure for the drug They made sensible marketing by post market monitoring. A firewall is blocking access to Prezi content.


Emergence case study on marketing management ppt Prozac Emergence of Prozac Research into this syndrome had yielded that low concentration of serotonin in the brain causes depression Ray Stjdya Lilly pharmacologist encouraged his company to look into it as a research prospect.

Constrain to simple back and forward steps. Prozac fluoxetine is an antidepressant belonging to the selective serotonin reuptake inhibitor SSRI class of drugs. Creating downloadable prezi, be patient. Reset share links Resets both viewing and editing links coeditors managejent below are not affected.